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: Prakash Pujari - Graphic Designer

Graphic designers are visual communicators who play with images, texts, fonts, colours and other visual elements to communicate a message, all the while following the client's requirements. In a freewheeling interview with us, Prakash Pujari, who is currently a design coordinator at Mudrikaa Group of Concerns, shares the details of his work profile:

Q
What is your current position, career focus and total years of experience?
A

I have twelve years of professional experience in graphic designing.

Being a design coordinator, my roles and responsibilities is planning, execution and promotion. My career focus is to reach a position where I can maximize my team-leading experience in a challenging environment, guiding by example and utilizing my vast experience in directing a team towards meeting its objective within the deadlines and thus achieving the corporate goals, which will allow me to grow personally and professionally.

Q
How did you get started in your career? What motivated you to get into this career?
A

I started my career with a multinational company after my graduation. At that time I hardly knew anything about the corporate culture, how to produce accurate and high quality work, working on tight deadlines and interpreting a client's business needs etc. I was very much excited about my first job. There were tremendous opportunities to learn, explore and upgrade my design skills, software skills and communication skills.

Q
What is this career like?
A

I think it is a great career for graduates who have done a course in graphic design and multimedia. Graphic designers are an integral part of marketing or promotional departments. Eye-catching and attention-grabbing content and graphics are crucial in this day and age, hence underlining the importance of graphic designers. Graphic designers provide design services to individuals and companies who may want their websites designed, logos made etc.

Q
What is a normal work day in the life of a graphic designer?
A

Well some days are so busy that we don't even get time for lunch & breaks! We need to finish the tasks well within the deadlines. On typical days, I understand the client needs and develop a concept that matches their requirements. After gathering information and data through research, developing design briefs, I present them. If there are any problems or fault in a project, I report it to the director. By constant coordination with the team, I ensure quality output and timely delivery. Apart from this, there are always calls & mails with the clients to solve their queries.

Q
How was your journey from your first job till the current one? Where do you see yourself 5-10 years from now?
A

I started as a fresher and was completely unaware about this industry. I think the journey from there till now as a design coordinator has been wonderful. There are so many things that I've learnt in these years and I am still learning. I have experienced success & failure, seen many ups and downs. All this has made me confident and strong.

After 5-10 years I will continue my journey on the same track and hopefully will keep growing professionally, personally and financially.

Q
What specialized training and education did you choose to succeed in this field? What inspired you to build the skills?
A

To succeed in the field of graphic designing I have done my Masters in Graphics, Animation and Multimedia. I have been designing things since my childhood. I believe one can do a good job in any career role only if he likes what he does. And I've always loved to design various things, so my job preference was obvious. There is no procedure or training which takes you to the highest level. Just be honest to yourself and always give your 100% to whatever you are doing.

Q
Which skills have you found most helpful, and which ones will be most important in the future?
A

According to me communication skills are most important for a graphic designer’s job. Although their work mostly revolves around images, they don't create “art for art’s sake” like artists do. Graphic designers need to clearly understand their client's needs and translate it in their work. For this, communication skills matter a lot.

Projects may need to be optimized for viewing across varying digital platforms eg. Web browsers, tablet devices and mobile phones. In addition to mastering general all-around skills, designers may specialize in a particular graphics area. More common specialties include:

• Typography

• Desktop Publishing

• Branding and Advertising (print, web, broadcast)

• Email Blasts and e-newsletters

• Interface or User Experience Design

• Web Design

• Product Packaging

• Book Design

• Logos

• Print or Web Production

While designers may work more often in a favorite media, a specialization isn’t required for success. Most graphic designers enjoy working for a variety of clients to keep their career options open. Multiple specializations leads to flexibility, however, and can expand clientele and increase overall opportunities

Q
What have been your best experiences and challenges while working in this field?
A

My best experience in this field was being awarded the "rising star of the month" in September 2009 and May 2010 when I was with Affinity Express.

While working there, the clients used to be very specific about the fonts they wanted, so it was a big challenge for us to find the exact fonts and finish the job within the deadline given to us. I took this up as a challenge and studied the various types of fonts and their names and ended up being known as the "font master" in my department due to the in-depth knowledge of fonts I had acquired.

I've also got rewards and recognition [Star Award for the month of August 2013] while I was with Crest Premedia.

Q
What recommendation would you give to prospective students who want to advance in this field? What education & skills do they need to focus on, over others?
A

Technically, anyone with graphic design skills can become a graphic designer, regardless of their education. Most graphic design firms and MNC companies will not usually hire a person with no graphic design education. A course in graphic design or a bachelor’s degree in fine arts or a diploma in visual communication is usually recommended in order to be successful in this field.

It is difficult to get into this field without formal education but even if you don't have the necessary qualifications, an impressive portfolio, full of spectacular graphic design pieces may impress your future employers into hiring you.

Q
Do you have any other 'words of wisdom' that you would like to pass on?
A

A graphic designer usually makes hundreds of small drawings and then picks one of them.

Prakash can also reached at his LinkedIn profile - https://www.linkedin.com/pub/prakash-pujari/18/416/68b