SEO (Search Engine Optimization) is the art and science of optimizing a company’s web pages to be found by the search engines like Google, Yahoo, and Bing etc. Internet has been growing enormously and with almost all the information being present on net, top companies in India and the world now keep huge budgets for internet marketing. This has given a vast scope for an SEO professional who plays a vital role in scaling up sales and accelerating the growth of an online business.
- Perform keyword research in coordination with client business objectives
- Administer search engine programs through sitemaps and webmaster tools
- Provide recommendations and strategies in coordination with SEO goals
- Implement link building campaigns
- Help in development and execution of communication and content strategies
- Study and analyze internet marketing industry trends and developments
- Monitor and administer web analytics dashboards and reports
- Monitor and evaluate search results and search performance across the major search channels
Salaries and Job Outlook*
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The investment in SEO has been increasing at a dramatic pace over the last few years making the SEO professional's career an exciting and rewarding one. Indian companies slowly understand the importance of organic rankings and free traffic resulting in generating business and getting more clients. SEO analysts assist companies with understanding the value of their online presence, where could they potentially improve the returns from their website, and what types of services would be able to assist improving their online marketing initiatives. Hence the job outlook for experienced SEO professionals equipped with mature toolsets is bright and professionally rewarding. Real estate portals, matrimonial sites, job portals and ecommerce sites have a huge requirement for SEO Analysts dedicated to their marketing teams.A fresher can expect a salary in the range of INR 2.0 to 2.5 lacs p.a. After a certain time those who do cross the threshold can expect really impressive salaries with better experience and management skills.
Education and Training
Valued Traits & Abilities
SEO is a wide field with multiple branching paths. Over the years it has not only emerged as one of the preferred career choices but also now considered a well-recognized career. Indian companies have slowly begun to understand the importance of organic rankings and free traffic are now allocating some marketing budgets to digital marketing including SEO. SEO Analysts may be hired by online marketing agencies, digital marketing companies or companies with online business models. Work opportunities for search engine optimization specialist can vary from company to company and with SEO industry that will continue to transform, opportunities are expected to change as well. Most SEO professionals start off as SEO analysts, link builders, content writers, social media marketers or web designers.
Web analyst create procedures on data management which involves data analysis, web projects, data integrity and web server security. They work closely with web development programmers and exchange ideas regarding structure, design, deployment of websites and software tools. Web Analytics are also responsible for analyzing web development costs and participate in the purchasing of equipment and new technologies.
Link Building Specialist
Link builders employ a variety of techniques through analysis of patent applications like, creating content, following SEO news, researching link profiles to help rank websites in organic search results and direct traffic.
Social Media Marketer
The job of a Social Media Marketer includes content strategy, developing brand awareness, generate inbound traffic and cultivate leads and sales. They are responsible for managing and delivering all social media activities for clients and thereby compile report for management showing results (ROI), return on investment.
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