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Sales Officer

Career Overview

The career of a Sales Officer is fast paced and rewarding with unlimited job opportunities. A Sales Officer interfaces with customers and prospects and provide them with goods and services by identification of their needs thereby earning money for the company that produces those items. Most graduates choose a career in sales is due to the earning potential in comparison to many other career choices. In addition to a base salary full benefits package, car allowance, commission and various perks such as bonuses and exotic trips comprises the attractive compensation making it one of the most lucrative profession. Besides the earning potential, sales officers of an organization are exposed to extensive learning, experience and personal development. A successful Sales officer can rise high within a company and switch to many other functions and industry. One can continue up the sales ladder as sales managers or also move to relationship sales. Companies pay Sales Officers well as they play a pivotal role in achieving the sales targets and eventually generates revenue for the organization and as the saying goes, nothing happens until something gets sold and without revenue, a business will be out of business. Sales officers work in a variety of industries, from computers to automobiles to retail and manufacturing, pharmaceutical, financial etc.Some of the key role and responsibility of a sales officer are:

  • Meeting the sales targets
  • Planning ,Budgeting and devising strategies for achieving sales targets
  • Map potential customers and generate leads for the organization
  • Motivating team members
  • Brand promotion of product/services to targeted customers
  • Maintaining and improving relationships with the client
  • Maintain necessary data and records for future reference

Salaries and Job Outlook*

Median Annual Pay
Number of Jobs
Projected Growth Rate

Job outlook for professionals in Sales is steady and positive as opportunities are not concentrated in a small number of industries and found wherever in the economy businesses are finding ways to sustain growth. SMEs and multinational organizations depend hugely upon these professionals for achieving their sales targets. Sales officers are mainly employed in Wholesale Trade, Retail Trade and Manufacturing or Financial set ups. Media, Pharmaceutical, Automobile and IT are other promising areas where sales officers can find a variety of sales function.Financial rewards for Sales officers are usually excellent and their performance has a direct impact on the amount of money they could earn. On top of a great salary, you have the potential to earn additional commissions, bonuses, incentives and other non financial benefits.The average annual salary of a fresher as a Sales Officer is INR 2.5 lacs p.a . Experience, performance and seniority are the drivers for higher pay ups in this career.

Education and Training

Degrees Required:
Bachelor's Degree

A bachelor's degree holder from any stream and having certified degree in sales is an ideal qualification required for the post of sales officer. A bachelor's degree in business administration with an emphasis on marketing may be suitable for some employers while specific industries like IT may need a background of technical sales.Most Sales officers begin as fresher and get trained to work up their way in the career ladder.

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Valued Traits & Abilities

Communication Skills
Proactiveness
Leadership Skills
Teamwork Skills

Career Opportunities

Employment opportunities for sales officers exist across a wide spectrum of sectors, the most popular of which in terms of the number of people employed, are: media, pharmaceutical, technical, financial, and FMCG. With every type of business who needs to sell their product or services to be successful there are unlimited job opportunities for Sales officers as well as options for growth both in areas of responsibility and compensation. You could choose to work from a wide variety of industry that holds your interest. Some of the opportunities for aspiring Sales officers are:

Pharmaceutical sales

These sales officers liaison with healthcare professionals to sell them prescription drugs. They provide drug information and product samples to physicians and distribute information about their company's products to people in the healthcare industry such as doctors, nurses and medical technicians.

Media sales

They essentially are specialized sales executives in selling advertising spaces in many communication platforms like newspapers, magazines, radio, television or online and digital. Their job is to source prospective clients through personal or professional network, schedule phone calls or meeting in order to maintain customer relationships and work closely with other team members to deliver the product/service as per client expectations.

FMCG sales

These sales executives generate sales by creating awareness about the product to customers. Their job includes regular site visits to increase their customer base, motivate dealers, take care of products supply and expand the existing market base.

Top Companies

  • Nilkamal ltd.
  • Indiabulls housing finance ltd.
  • Bajaj auto finance
  • TTK Prestige
  • TNT India
  • Exide Industries
  • Berger Paints India ltd.
  • Hindustan Composites ltd.
  • Kelly Services