A career in marketing is one of the most popular choices among young graduates. Marketing executives are also known as marketing officers or coordinators and often enjoy a wide variety of tasks to perform and diverse career paths. Every successful organization recognizes the need for effective marketing and hire professionally educated marketing specialists for the accomplishment of business goals. Marketing executives are important middleman that control the relationship between the product and the target audience, match client's business with customer needs and are also expected to promote products and services to interested customers.The performance of a marketing executive is linked to the organization's growth and profitability. Therefore, the most exciting aspect of a career as marketing executive is even better opportunity for personal growth, variety, and income.While the work of marketing executives may vary depending upon the size and type of organization, the role broadly includes the following:
- Sales promotion and direct marketing
- Public relations
- Administrative tasks
- Supervising people
- Customer service There are millions of organizations that offer jobs and employment opportunities for marketing executives. Qualified graduates can join the industry of their choice at an entry level and expect to grow rapidly up the corporate ladder to senior positions with added experience. Some of the sectors that provide career opportunities in marketing are:
Salaries and Job Outlook*
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Career progression and income rise are tremendous in the field of marketing however, depends on many factors - including your willingness to work, how well you get along with people, and your individual abilities. The job of marketing executives is linked to results and subsequently the pay outs.In addition to salaries, marketing executives are offered attractive incentives based on performance, perks and opportunity for professional growth.A fresher in this field can earn an average salary of INR 2.4 lacs pa while with experience can easily expect to be compensated up to 4.0 - 5.0 lacs pa.
Education and Training
The field of marketing is open to all who are graduates. You may acquire relevant degrees in communications, business management or marketing to advance your career opportunities and seek better compensation. Some employers prefer MBA for experienced roles they offer in their firms.
Valued Traits & Abilities
Marketing as function is vital to a firm's survival and companies look out for trained marketing professionals to successfully market their products or services to customers. Marketing executives can be found in both the private and public sectors, ranging from the financial, retailing and media industries to nonprofit organizations or government set ups. A variety of professionals including physicians, law firms, accounting firms, architects, and designers are adopting the marketing concept and hiring marketing professionals to improve their business. Once entered into this profession one can find tremendous opportunities and can get into diversified fields without much effort. Some of the career opportunities you can explore as a Marketing executive are:
A related role of a Marketing Executive that involves designing and planning marketing strategies such as producing banners and display and other digital media channels to target customers. The job of Sales Promotion needs conducting market research and presenting innovative ideas to clients.
Medical Sales Representative
They educate physicians and medication prescribing professionals like pharmacists and health care centers on the use of new drugs and treatments. A thorough understanding of pharmacology and medications is a must for this career as also attending medical conferences to make new contacts.
Public Relations Executive
These marketing executives promote, manage and maintain the public view of a person, organization or service. PR executives enjoy a varied job scope and work environment and can work for different areas such as sports, entertainment, education, health etc.
- Country Club India Ltd.
- Amity University
- ITM Group of Institutions
- Intercontinental Hotels Group India Pvt. Ltd.
- Dainik Bhaskar Group
- Seven Hills Healthcare
- Bajaj Solutions