The career as an Account executive is a popular choice among young graduates that involves managing the needs of clients, identifying new business accounts and fostering relationship with existing ones. The role is thus an essential part of a sales function that is responsible for the revenue generation of the company and thereby maintaining healthy, sustainable business relationship with the key clients. Account executives may also be otherwise called a salesperson as selling is one of the most key functions applicable to their role. They often serve as a direct link between the company and its clients, helping them bridge the gap and understand requirements and meet the assigned business objectives. Most Account executives are in charge of managing multiple accounts in advertising or PR firms. The career as such needs sharp communication and interpersonal skills, a knack for presentation and persuasion are helpful attributes in becoming an Account executive.Some of the roles and responsibilities of an Account executive are:
- Meeting clients to discuss their needs and requirements
- Devise strategies and campaigns that best meet client's policies and budget
- Pitch for generating new business
- Prepare proposals, submit and follow up for progress
- Negotiate for best costing
- Follow up for closures and ensure revenue goals are met
- Cross sell and up sell other product/ services
- Handle invoices and tax receipts
- Make sure timelines and deadlines are met within SLA.
Salaries and Job Outlook*
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Account executives help an organization build sales by prospecting for new clients and generate income by nurturing existing customer relationships. The role as such can be found in every type of industry ranging from advertising and marketing, corporate services, to technology and fashion. Job outlook varies with industry sectors; however Account executives who work with interactive ad agencies or sell search engine ads, find above average job opportunities.Earning potential for Account executives vary widely with industry, specific role and experience. Promotions and education advancements enhance earning prospective and augment individual growth.An Account executive can earn an average salary of INR2.5 lacs p.a as a fresher and with experience earn above 3.0 lacs p.a along with attractive incentives and bonuses.
Education and Training
Most employers prefer a minimum bachelor's degree in business administration or related field. A degree in marketing or communications may provide you an edge against competition.Relevant work experience in sales or customer service can be beneficial for better compensation and lead to quick growth and career prospects.
Valued Traits & Abilities
Account executives are hired across industries in today's complex and constantly evolving marketplace. They develop new business opportunities, manage &maintain the relationship with one or more existing client. They usually find opportunities in all types of companies including consulting firms, service providers, software companies, employment agencies, and advertising and public relations agencies. Marketing and advertising firms offer some of the best career opportunities for Accounts executives. Once hired one can easily move up the ladder as accounts manager, senior manager and work up their way to becoming account directors.
Public Relations Account Executive
They serve as a primary client contact and develop and maintain successful relationships with key media members. They look forward to identify and follow up for new media opportunities.
Insurance Account Executive
Promote their company's insurance products and build long term relationship with clients. They serve as a liaison between clients and the company, legal departments etc. They also negotiate with the insurance companies to obtain the best combination of coverage, service, and premium.
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